Search Engine Marketing

Search Engine Optimisation (SEO)

Paid Search

Did you know?

Research indicates that Google powers around 87% of all UK internet searches.

Did you know?

Google uses more than 200 assessments of a site's content to determine the order of search results, but the exact algorithms are a secret.

Did you know?

Search Engine Optimisation is a thriving industry, its estimated worth in the UK last year was around 2.22bn.

Link Building

Having good quality back links is one of the important factors in Search Engine Optimisation. More than ever before, it is the quality of the back link to your site that will help your website rank well in the search engines.

What are back links?

What are back links? Back links are website address links that, when clicked, will direct the web user to your website. For example, this is a back link to our blog homepage -

Why are back links important? Back links are important because the search engines consider back links to a website as a vote of quality for the receiving website. Search engines will improve the ranking of websites that have good quality back links.

Will any back link add quality to my website? No. Search engines consider the quality of the back link that is pointing to your website. Here are some considerations.

Factors that can improve link building

All back links are not created equal. Back links will carry more weight if they are;

  • From Well Ranked Websites - An established well ranked website with a back link to your website will carry more weight than a back link from a brand new website, with no ranking.
  • Relevant Back links - They come from a website that has relevant content to your website.
  • One of Few Links - The page linking to you has few back links (not generic directories).
  • Anchor Text - The link to you is anchored with your key phrase. Here is an anchor text link to our blog homepage; the key phrase Online Marketing Blog carries a hyperlink - Online Marketing Blog.
  • From an Authoritative Site - Trade associations, government sites, industry portals etc.
  • Contained in Content - The back link is contained in content, as opposed to an advertising back link at the bottom of a page.
  • Are Aged - Back links that point to a website for some time.

Understanding these principles is important when starting out on your Search Engine Promotion campaign. There are many other factors to consider, but back links should be given a priority when planning a Search Engine Promotion campaign.

Link Popularity Report

Your monthly site link popularity report indicates the number of links to and from your site for the major search engines. The report lists the web pages of your site on the left hand side, each has been shortened, for example: / indicates your home page, i.e. is our home page. This report also indicates the change in position and any new links that have been added since the last time the report was run by us.

By looking carefully and also understanding how linking works (please see above) enables you to see how we are progressing in helping you to achieve high volume traffic to your site which inevitably will increase sales.

If you have any questions about your search engine reports, or any other queries related to online marketing, please do not hesitate to contact us on 01234 219119 or email us at [email protected].

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