Search Engine Optimisation
We are an online marketing agency, based in Bedford, Bedfordshire, UK.
You may have a great website, but it is of little use if people cannot find it. Search Engine Marketing is a highly cost effective method for generating quality, relevant traffic to your website. This means your site achieves page 1 rankings through merit and not through a paid/sponsored link.
We aim to achieve page 1 results for selected search terms with all our clients who use our SEO service. These search terms are recommended by us as a result of key-phrase research and agreed by you, the client.
Our SEO campaigns are not simply about Link Building (although quality, credible links to your site can never be under-estimated), page optimisation and blogging. SEO is about many different facets, we make sure your website is attractive and easily read and navigated by your visitors and all the main search engines, and that both receive a clear and concise message. After all, there is no point in being on page 1 if nobody is inspired to go past the home page.
Search Engine Optimisation (SEO) Overview
Why are back links important? Back links are important because the search engines consider back links to a website as a vote of quality for the receiving website. Search engines will improve the ranking of websites that have good quality back links.
Factors that can improve link building
From Well Ranked Websites
An established well ranked website with a back link to your website will carry more weight than a back link from a brand new website, with no ranking.
From an Authoritative Site
Trade associations, government sites, industry portals etc.
Relevant Back links
They come from a website that has relevant content to your website.
Back links that point to a website for some time.
One of Few Links
The page linking to you has few back links (not generic directories).
Contained in Content
The back link is contained in content, as opposed to an advertising back link at the bottom of a page.
The link to you is anchored with your key phrase. Here is an anchor text link to our blog homepage; the key phrase Online Marketing Blog carries a hyperlink - Online Marketing Blog.
Link Popularity Report
Your monthly site link popularity report indicates the number of links to and from your site for the major search engines. The report lists the web pages of your site on the left hand side, each has been shortened, for example: / indicates your home page, i.e. www.thuk.co.uk is our home page. This report also indicates the change in position and any new links that have been added since the last time the report was run by us.
By looking carefully and also understanding how linking works (please see above) enables you to see how we are progressing in helping you to achieve high volume traffic to your site which inevitably will increase sales.
If you have any questions about your search engine reports, or any other queries related to online marketing, please do not hesitate to contact us on 01234 219119 or email us at [email protected].
Our Pay Per Click service, promotes your site at the top of search engine results, very quickly and can be associated with a budget.
Fees are charged when a searcher or clicker, clicks on your listing and connects to your site.
We run deep analysis of your web site, company’s products and services and list your website by selecting keywords that refer to your product or service and produce qualified traffic.
Did You Know?
Research indicates that Google powers around 87% of all internet searches.
Google uses more than 200 assessments of a site's content to determine the order of search results, but the exact algorithms are a secret.
Search Engine Optimisation is a thriving industry, its estimated worth in the UK last year was around £2.22bn.
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