Search Engine Optimisation

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SEO OVERVIEW

You may have a great website, but it is of little use if people cannot find it. Search Engine Marketing is a highly cost effective method for generating quality, relevant traffic to your website. This means your site achieves page 1 rankings through merit and not through a paid/sponsored link.

We aim to achieve page 1 results for selected search terms with all our clients who use our SEO service. These search terms are recommended by us as a result of key-phrase research and agreed by you, the client.

Our SEO campaigns are not simply about Link Building (although quality, credible links to your site can never be under-estimated), page optimisation and blogging. SEO is about many different facets, we make sure your website is attractive and easily read and navigated by your visitors and all the main search engines, and that both receive a clear and concise message. After all, there is no point in being on page 1 if nobody is inspired to go past the home page.

Contact us about our Search Engine Marketing services

Search Engine Optimisation (SEO) Overview

Search Engine Optimisation is a highly cost effective method for generating relevant traffic to your website by improving your position in the search engines, to achieve the visibility you want and need. Starting with in-depth research of your web site and its objectives, our search engine optimisation team will establish the most effective methods to drive your website to the top of search engines and directories. The optimisation of website pages is a skilled task, but yields terrific results when carried out correctly. Our ethical search engine optimisation process ensures long term results and credibility with the major search engines and visitors. Once your website is well positioned, we will continue to maintain and enhance your rankings.

Contact us about our SEO services

Link Building

Having good quality back links is one of the important factors in Search Engine Optimisation. More than ever before, it is the quality of the back link to your site that will help your website rank well in the search engines.
What are back links? Back links are website address links that, when clicked, will direct the web user to your website. For example, this is a back link to our blog homepage – https://www.hedgehogdigital.co.uk/blog/

Why are back links important? Back links are important because the search engines consider back links to a website as a vote of quality for the receiving website. Search engines will improve the ranking of websites that have good quality back links.

Will any back link add quality to my website? No. Search engines consider the quality of the back link that is pointing to your website. Listed below are some considerations.

Factors that can improve link building

All back links are not created equal. Back links will carry more weight if they are;

From Well Ranked Websites

An established well ranked website with a back link to your website will carry more weight than a back link from a brand new website, with no ranking.

From an Authoritative Site

Trade associations, government sites, industry portals etc.

Relevant Back links

They come from a website that has relevant content to your website.

Are Aged

Back links that point to a website for some time.

One of Few Links

The page linking to you has few back links (not generic directories).

Contained in Content

The back link is contained in content, as opposed to an advertising back link at the bottom of a page.

Anchor Text

The link to you is anchored with your key phrase. Here is an anchor text link to our blog homepage; the key phrase Online Marketing Blog carries a hyperlink - Online Marketing Blog.

Understanding these principles is important when starting out on your Search Engine Promotion campaign. There are many other factors to consider, but back links should be given a priority when planning a Search Engine Promotion campaign.

Link Popularity Report

Your monthly site link popularity report indicates the number of links to and from your site for the major search engines. The report lists the web pages of your site on the left hand side, each has been shortened, for example: / indicates your home page, i.e. www.thuk.co.uk is our home page. This report also indicates the change in position and any new links that have been added since the last time the report was run by us.

By looking carefully and also understanding how linking works (please see above) enables you to see how we are progressing in helping you to achieve high volume traffic to your site which inevitably will increase sales.

If you have any questions about your search engine reports, or any other queries related to online marketing, please do not hesitate to contact us on 01234 219119 or email us at [email protected].

Paid Search

Our Pay Per Click service, promotes your site at the top of search engine results, very quickly and can be associated with a budget.

Fees are charged when a searcher or clicker, clicks on your listing and connects to your site.

We run deep analysis of your web site, company’s products and services and list your website by selecting keywords that refer to your product or service and produce qualified traffic.

The Blog

Did You Know?

Research

Research indicates that Google powers around 87% of all internet searches.

Algorithms

Google uses more than 200 assessments of a site's content to determine the order of search results, but the exact algorithms are a secret.

SEO

Search Engine Optimisation is a thriving industry, its estimated worth in the UK last year was around £2.22bn.

What's Blogging?

You probably read about it. Been told you should be doing it. But what does blogging mean to your business? We'll give you the facts.

Tell me about Blogging

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